Origins of VTubing
VTubers originally come from Japan. The term stands for virtual YouTuber, although most VTubers are not currently found exclusively on YouTube. VTubers create content online with a virtual avatar, which is digitally generated. Often the characters are heavily inspired by anime. It is estimated that there were over 10,000 active VTubers in the early 2020s and the number of active VTubers has grown exponentially over the last two years. VTubers use characters customised by artists and bring them to life using programmes such as Live2D. This allows both streamers and YouTubers to hide their real identities to be represented by an avatar. While the main audience base for VTubing currently sits outside of Japan, who love the culture of Japan and anime, there is real potential for this approach to grow beyond its origins. By this we mean creators representing themselves rather than disguising their identity.