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With this article we want to give you an insight into Augmented Reality "AR". What is AR? and what role does it play in important topics of everyday life?

What is AR?

AR is an abbreviation and stands for "Augmented Reality". Augmenting Reality can be done in different ways. For example, headsets can be used for this, or newer mobile devices. An example of a headset would be the Microsoft Hololens. AR-enabled headsets project images, videos or overlays onto the lens of the glasses. With mobile devices, the built-in camera is used for this purpose.

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HOW IS AR USED?

The user starts an AR app on the mobile phone or puts on AR-capable glasses. He looks at a room. Now the image from the camera is supplemented with additional information. This provides the user with additional content. The information can be projected in 3D space, for example. Interactive operating instructions, directions, more detailed product information and games are common scenarios. AR thus supplements or expands perception with digital content. Compared to VR, no completely new reality needs to be created.

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Gamedevelopment with AR

The best-known AR application in the gaming sector is currently "Pokémon GO". When the game came out in 2016, it created a real "hype". The game "Pokémon GO" used AR technology to expand the real world with Pokémon. Pokémon are monsters that can be trained. To train them, they first have to be caught. Thanks to AR, "Pokémon GO" has become one of the most successful applications.

BUSINESS APPLICATIONS WITH AR

As already described, AR can be used for game development or other interactive software. However, AR can also be used to develop software that can make daily work easier. An example of this could be interactive operating instructions. With the help of 3D models that are projected into real space, complex topics can be communicated more easily. In addition, animations can be used to better illustrate contexts.

AR IN EVERYDAY

AR technology has long since arrived in our everyday lives. There are many amazing and useful applications of AR that enrich our lives. For example, in the area of housing and furniture. Here, one's own flat can be visualised with new furniture. This happens before the furniture has been bought and assembled. Each individual work step can be displayed.

AR technology can also provide more safety in everyday life. There are so-called "head-up displays". They can display different information in the windscreen in vehicles. This allows the driver to perceive additional information. There are also AR measurement tapes, route planners, entertainment or banking apps. These have been part of everyday life for some time.

An article from Danielle Kern written on 25.08.2019

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What is AR?

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What is AR?

HOW IS AR USED?

Gamedevelopment with AR

BUSINESS APPLICATIONS WITH AR

AR IN EVERYDAY

Questions

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